Who will win tomorrow's electricity customers?

23.12.2025 PerspectivE

How perceptions, market mechanisms and expectations shape the energy industry.

Power market

Guest author

David Sanchez

Head of Retail & FMCG Research at YouGov Switzerland

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PerspectivE is a platform within the VSE website and offers the association industry, science, politics and the economy the possibility to publish industry-relevant specialist articles and analyses free of charge. External authors express their personal opinions in these articles. This does not necessarily reflect the views and positions of the VSE.

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